"At Delightful Desserts we continuously strive for perfection. In fact, we’re always developing new concepts and producing new creations. We add new items for different seasons, limited edition creations, and new product launches. Our desire is to ensure customers experience dessert paradise with our innovative and mouth-watering designs."
Social Media Banners
Social media banners are important because they are placed so prominently on the page, it will often be the first impression viewers have of your business.
They keep your audience engaged with what promotion is running each month. Whether it's for a store opening date, event or dessert of the month - the banner must also tie in with the brands design identity to make sure the page looks professional.
Social Media Posts
Social media is a powerful marketing tool, platforms like Instagram and Facebook allow users to see what brands are offering at the tap of a finger. It captivates the viewers attention at the very first look.
A good design has a better chance of being remembered and also if users relates to the image they may end up sharing it. So good designs equal more engagement!
just eat promo work
Just Eat collaborated with Delightful Desserts for the giveaway of a £50 voucher to spend on any dessert they'd like! I created these mini animations to announce the giveaway and reveal the winner on social media platforms. Using 'Just Eats' brand identity allowed me to expand
in-Store Menu Design
All 20 locations in the UK and around Europe require design work inside the stores.
My thought process when designing for Delightful Desserts is to look at who the target audience is. Who is going to be viewing this in-store? Delightful Desserts typically cater mainly for children and teenagers, it's important to make the design work engaging for them.
In-store wall art
You’ve probably heard the famous saying, “a picture is worth a thousand words.”
This phrase is especially true when talking about the importance of illustrations.
Using Illustrations provide us with a colourful and richer environment, this helps when working with the target audience of Delightful Desserts.
Posters are one of the most cost effective forms of advertising on the market. They allow you to spread your message to a wide audience and get your brand known within a community. I wanted to make sure that visually, each poster was fun and engaging as this made the posters job easier to attract customers.