Esséncia is a beverage brand originating from the tropical island of Brazil, Rio de Janerio. The brand offers high quality ingredients in every sip to promote a healthier lifestyle for the consumer. Esséncia wanted a brand design which followed a minimalistic style using simple colours for the packaging and the overall branding.To start this project I needed to produce a logo which spoke for the brand, the logo needed to make the brand feel professional and look/feel like a high end product.I felt a rounded type-faced san serif worked well for the brand as this makes the brand seem fun, easy going and most importantly professional. Below is the final logo alongside the branding & advertising.
Essencia translating to essence in English
![](https://cdn.myportfolio.com/9b444451-597b-4d2e-89a2-f607d53631eb/2c4dac96-838e-47af-a3bd-8bff6fc27f05_rw_1920.png?h=0bd1936bcc04df14000969c033c3cfd3)
Essência Logo
![](https://cdn.myportfolio.com/9b444451-597b-4d2e-89a2-f607d53631eb/b35d3d25-461d-4f79-bf2e-71bd5fb02495_rw_1920.png?h=0553ec72597f1cd95f553864c5fa8b90)
Beverage design
![](https://cdn.myportfolio.com/9b444451-597b-4d2e-89a2-f607d53631eb/43ce23de-3991-4b49-828e-36b911d371b2_rw_1920.png?h=fa62f14bc0fcf97abbbc8d3c9e1d4747)
![](https://cdn.myportfolio.com/9b444451-597b-4d2e-89a2-f607d53631eb/58b269f1-ddcf-45b5-963f-84d381a2d67e_rw_3840.png?h=a7938eaf855f4feb2225272ce0c3e671)
![](https://cdn.myportfolio.com/9b444451-597b-4d2e-89a2-f607d53631eb/685ee0da-f222-4b80-9225-910d6d169e51_rw_3840.png?h=125c58890455d14e868e7b2c3b8957a4)
![](https://cdn.myportfolio.com/9b444451-597b-4d2e-89a2-f607d53631eb/d704ba75-ba98-474c-839f-7fd96e619350_rw_3840.png?h=15de15b2e8964b44138bcfcf7ec9eac8)
![](https://cdn.myportfolio.com/9b444451-597b-4d2e-89a2-f607d53631eb/f226b4da-9f7c-47e5-a117-35cbd9af5cbf_rw_3840.png?h=ec450f9dcecbd39b7594320a5daec68b)
![](https://cdn.myportfolio.com/9b444451-597b-4d2e-89a2-f607d53631eb/edac04e5-2128-49b3-b843-ca55ea4060ba_rw_3840.png?h=3765375aa9361b8786aaff7179f2498c)