Esséncia is a beverage brand originating from the tropical island of Brazil, Rio de Janerio. The brand offers high quality ingredients in every sip to promote a healthier lifestyle for the consumer. Esséncia wanted a brand design which followed a minimalistic style using simple colours for the packaging and the overall branding.To start this project I needed to produce a logo which spoke for the brand, the logo needed to make the brand feel professional and look/feel like a high end product.I felt a rounded type-faced san serif worked well for the brand as this makes the brand seem fun, easy going and most importantly professional. Below is the final logo alongside the branding & advertising.
Essencia translating to essence in English